[ 02 ] WORK

The work,
straight.

One case study. Real format, honest about being early. Here's exactly what I built, what ran, and what the numbers looked like.

note.txt□ ×

These numbers are projections based on the first client setup, currently in progress. I'll update this page with real data as soon as it's signed and running. No made-up case studies here.

[ Case 001 ] — The Full Stack

The Bar That
Never Went Offline.

A college-town bar in the Midwest. Owner handling all DMs, social, and follow-up manually — losing 10–15 hours a week to work a system could do in seconds.

> before ~12h Lost per week to manual tasks
> after < 30 Minutes of owner time per week
> automated 41 Replies sent in first week
> timeline 8 Days from call to running

What Was Running Manually

  • Instagram DMs (avg response time: 14 hours)
  • Reservation requests (frequently unanswered)
  • Happy hour posts (sporadic, often late)
  • Google review replies (none in 3 months)
  • Customer follow-up after visits (never happened)

What I Built

  • Auto-reply flow for DMs + emails (<2 min response time)
  • Weekly social calendar (8 posts/month, pre-scheduled)
  • Happy hour automation (Thursdays, 2 PM, every week)
  • Google review response templates (posted same-day)
  • 3-touch SMS re-engagement for 30-day lapsed customers
afterhours.exe — week 1 automation log
Mon 11:43 PM IG DM: "Do you have space Saturday?" → Auto-reply sent ✓ done
Mon 11:51 PM Google review (4★) by @jake_m → Response drafted + posted ✓ done
Tue 3:00 PM Email: "Hi, pricing for a birthday of 20?" → Info pack sent automatically ✓ done
Thu 2:00 PM Happy hour post → Published to Instagram + Facebook ✓ published
Fri 9:00 AM Re-engagement SMS: 18 customers (last visit 30+ days ago) ✓ sent
Fri 9:12 AM 4 of 18 responded with reservations ✓ booked
Sat 1:15 AM Owner was asleep. 3 DMs handled. 0 required. ◆ quiet

"The owner told me the first week felt strange — they kept reaching for their phone to check DMs and there was nothing to do. That's the goal."

Want this for your bar?

Send me a DM or book a call. I'll tell you exactly what's bleeding your evenings and which fix takes the least time.

Book a Free 15-Min Call →